Commitment
£10,000 – £30,000

Audit
A comprehensive audit of all your Brand’s expressions. Done in person if possible, though asynchronous is also possible. Includes an analysis of:

Design and Identity
Brand architecture
Naming
Pricing
Messaging
Presentations
Web UI and UX
Apps
Printed Collateral
Physical Spaces
Service Moments
Social content
Complaints and refunds

Brand Alignment Plan
The output is a two-par Brand Alignment Plan—the first part of which is an extensive review of discrepancies between your Brand Root and each expression. The second part covers detailed Strategic Recommendations for amending the various misalignments.

Must complete Courage before engaging.
Price dependent on scale and complexity of business.