16 Questions

What do you do?

And Why do you do it this way?

Why do you want to do this, beyond money?

Where did that come from?

Who is doing it wrong?

What do you refuse to do that your competitors all do?

What has this belief cost you, and what does it stop you from doing?

Which customers do you regularly turn down?

Who do you aspire to?

How would someone describe your personality?

What is weird about you that some people love and some people hate?

What do people ask for when they first call you?

Do the ones who stay say something different?

If your price doubled tomorrow, who would stay?

Which customers would you always keep?

What are you scared of?