Courage and Commitment
£15,000

Courage
An in-person discovery workshop, aimed at getting into the marrow of your Brand. Drawing out its most courageous self; the version your most loyal customers crave. The output is a Brand Root Document; a set of internally-facing messages that all further internal and external decisions can be judged against.

Commitment
An asynchronous alignment audit. The output is a detailed Contradiction Map—highlighting all the areas of your business that are currently not committed to your Brand Root in the way they must be. Writing, Design, Social Media, Products, Pricing, etc.

Documents are delivered within three weeks of the workshop.