Get to the root.

Before you do anything, you must get to Know Yourself. Go deep into your story, your beliefs, your values, your truth. Why did you start the business? What are others getting wrong? When you have gone deep enough, you will end up at a nugget of such stunning, pristine clarity that the other words, pictures and ideas practically present themselves. If you skip this step, everything you make is made arbitrarily, judged against nothing in particular.

Luck is not a strategy.