Be courageous.

There is a memorial on the London Embankment with a stone engraving. And it reads, in capital letters:
“THE BOLDEST MEASURES ARE THE SAFEST”

The people (because businesses are fundamentally people) who dare to be different, win. And difference can only be found in the courage to see and name it. If you believe a product or service should be made in a certain way, say it. Do it. Courage gives us great ideas.