What Brand really is.

I counted yesterday.

There are 1,528 different definitions of Branding out there (Okay, I didn’t really count). And all of them capture some part of what Branding is, but they all slightly just miss the mark on the literal, physical truth. Each definition today is ‘well yes I guess, sort of’.

If you investigate deep enough, you get to the essential truth of what Branding really is: Expectation of experience.