Social Silence



To fight the high prevalence of social media and phone addiction, we at Norwood came up with ‘Social Silence’, a campaign asking young people to take a break for a day. I took the lead on all concepts and artwork, and created a bold, typographic approach across the range of collateral. The campaign gained much traction and support, but was pulled at the last minute—I have a fantastic story about why.
Created at Norwood together with copywriters Carissa Tucker, Kerry Hogan, and Hywel Roberts (2018)
Created at Norwood together with copywriters Carissa Tucker, Kerry Hogan, and Hywel Roberts (2018)